The Black Swan Theory Meets Feedback

The Black Swan

Written by Kim Dickerman, PCIP

Published: May 22, 2020

The Black Swan Theory

The Black Swan Theory or theory of black swan events is a metaphor that describes an event “the Unknown”, that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight.  – Nassim Nicholas Taleb

The surprise unknowns, the “Murphy” events. Like going to the beach and getting bitten by a shark. After all, what could go wrong with jumping in the ocean? The unknown events that come out of nowhere, cause devastation, and leave you wondering – “Why didn’t I see that coming?

What Unknown, If Known, Would Change Everything?

Payment systems, at every level, are ripe with black swan events and each has the potential to devastate your customer’s experience! Because of this risk, many businesses do not realize their potential as they fail to build and concentrate their digital competence.

In the digital economy, customer experience is the competitive advantage! Your customer’s experience is defined by and is the transaction. The properties of your transaction are the currency that makes your transaction special to your customers while delivering your products or services.

Defining and scaling your transaction capability becomes the mission that grows the company’s value in the digital economy.

Why Black Swan Commerce?

At Black Swan Commerce, our transaction is your Customer Experience. Understanding the complexities of the payments ecosystem and transferring that knowledge through our proprietary system will align your organization to be a potent transaction and convert the black swan events into fuel for growth.

Which becomes our mutual advantage.

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